Disney, Warner Bros., Paramount and Sony have joined other major X advertisers in choosing not to advertise on the social media platform.
Earlier Friday, Lionsgate Entertainment Corp. announced it was pausing all of its advertising on the Elon Musk-owned X, effective immediately, citing Elon Musk’s “recent antisemitic tweets.”
The decision comes just one day after IBM suspended ads on the social media platform, with Apple also reportedly suspending X advertising Friday, according to Axios.
Musk has faced intense backlash for promoting and agreeing with a post on X (formerly Twitter), which glorified an antisemitic conspiracy theory.
“Lionsgate has suspended advertising on X because of Elon Musk’s recent antisemitic tweets,” a spokesperson for the company told TheWrap.
“When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and discrimination.
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