The Daily Populous Saturday November 18th, 2023 day edition
Authored by edition.cnn.com and submitted by OptionalPlayer

A torrent of prominent brands halted their advertising on X on Friday, dealing a massive reputational blow to Elon Musk’s social media company after his public embrace this week of an antisemitic conspiracy theory favored by White supremacists.

The high-profile advertiser revolt includes some of the world’s largest media companies, such as Disney, Paramount, NBCUniversal, Comcast, Lionsgate and Warner Bros. Discovery, the parent of CNN.

X also reportedly lost Apple, according to multiple news outlets including Axios, which first reported Apple’s withdrawal.

Apple did not respond to multiple requests for comment.

The dizzying pace and scope of the withdrawals from X, the platform formerly known as Twitter, comes amid a widening backlash against Musk for his increasingly vocal endorsement of extremist beliefs.

And it casts fresh doubts on the future of a business that Musk and X CEO Linda Yaccarino had vowed would become profitable once more as early as next year.

The companies’ advertising pauses follow a similar move by IBM on Thursday.

IBM’s ads were found appearing alongside pro-Nazi content on the platform. In a statement, IBM explicitly called out what it described as an “entirely unacceptable situation.”

“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” an IBM spokesperson said.

CNN has reached out to X for comment about Friday’s brand exodus.

In a social media post on Friday, X CEO Linda Yaccarino wrote that “X has been extremely clear about our efforts to combat antisemitism and discrimination. There’s absolutely no place for it anywhere in the world.”

“At risk of stating the obvious, anyone advocating the genocide of *any* group will be suspended from this platform,” Musk wrote on X Friday evening.

An analysis by the watchdog group Media Matters found this week that in addition to IBM, ads by Apple, Comcast, NBC and Oracle had appeared alongside similar content.

Spokespersons for Oracle have not responded to requests for comment.

A spokesperson for X said the pro-Nazi accounts identified in Thursday’s Media Matters report would no longer be eligible for monetization, meaning ads would no longer be run on those pages.

In August, two other brands, NCTA — the Internet and Television Association — and Gilead Sciences paused their spending on X after their ads were also run alongside pro-Nazi content.

nosotros_road_sodium on November 17th, 2023 at 23:03 UTC »

> X CEO Linda Yaccarino said in a post Thursday afternoon that the company’s position is that “discrimination by everyone should STOP across the board – I think that’s something we can and should all agree on.” She added: “When it comes to this platform – X has also been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world – it’s ugly and wrong. Full stop.”

The PR version of "we're trying to find the guy who did this". Her words mean nothing without taking it up with the main character involved.

AnthillOmbudsman on November 17th, 2023 at 22:00 UTC »

I found a report from exactly a year ago: "Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022."

I wonder what has changed since then or if it's just been business as usual. I'm sure the "X" rebranding hasn't gone over very well in many boardrooms.

CriticalEngineering on November 17th, 2023 at 21:25 UTC »

Countdown to Elon making/retweeting a bad “gate” joke about Lionsgate.