Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
Swift added, sharing a link to Vote.org. Taylor Swift (Taylor Swift/Instagram).
That’s why this National Voter Registration Day is so important: we’re at the starting line of the next presidential election.”.
Swift first broke her political silence in 2018 to endorse Democratic candidates and urge fans to vote.
“As a country musician, I was always told it’s better to stay out of [politics],” Swift explained. »
