SAN FRANCISCO (AP) — The city of San Francisco has opened a complaint and launched an investigation into a giant “X” sign that was installed Friday on top of the downtown building formerly known as Twitter headquarters as owner Elon Musk continues his rebrand of the social media platform.
City officials say replacing letters or symbols on buildings, or erecting a sign on top of one, requires a permit for design and safety reasons.
The X appeared after San Francisco police stopped workers on Monday from removing the brand’s iconic bird and logo from the side of the building, saying they hadn’t taped off the sidewalk to keep pedestrians safe if anything fell.
Erecting a sign on top of a building also requires a permit, Hannan said Friday.
Musk unveiled a new “X” logo to replace Twitter’s famous blue bird as he remakes the social media platform he bought for $44 billion last year.
The X started appearing at the top of the desktop version of Twitter on Monday.
On Friday afternoon, a worker on a lift machine made adjustments to the sign and then left. »
