During the Super Bowl next weekend, viewers around the country will watch two Christianity-themed messages from a company called He Gets Us.
Underneath the inclusive-sounding ad campaign is a little-known money machine quietly helping drive US policy far to the right.
The nonprofit is designated as an anti-LGBTQ+ hate group by the Southern Poverty Law Center.
This term, the Alliance Defending Freedom is leading a new Supreme Court case arguing that businesses should be able to discriminate against LGBTQ+ customers.
The company has aired three different ads during the National Football League playoffs, and plans to run two more ads during the Super Bowl on February 12.
“Funding for He Gets Us comes from a diverse group of individuals and entities with a common goal of sharing Jesus’ story authentically,” said the company’s spokesperson.
“You’re going to see it at the Super Bowl — ‘He Gets Us,’” said Green. »