Pro rally driver and Hoonigan co-founder Ken Block was killed in a snowmobile accident on Monday, Hoonigan and local authorities confirmed.
Block, a prolific figure in the car community, was 55 years old.
A co-founder of DC shoes, he moved into the world of rally and quickly made a name for himself, developing the Hoonigan brand and creating the much-loved Gymkhana video series.
"It's with our deepest regrets that we can confirm that Ken Block passed away in a snowmobile accident today," a statement from Hoonigan says.
Block was riding on a steep slope in the Mill Hollow area outside Woodland, Utah at around 2:00 p.m. when his snowmobile "upended, landing on top of him," police said.
Block was riding with a group but alone at the time of the incident.
Block is survived by his wife, Lucy, and three children. »