Summary Companies Adidas ends partnership immediately.
Oct 25 (Reuters) - Adidas AG (ADSGn.DE) is immediately terminating its partnership with Kanye West, the sporting goods maker said on Tuesday, reacting to a rash of offensive behaviour from the American rapper and designer.
The decision comes after Adidas put the tie-up, which has produced several hot-selling Yeezy branded sneakers, under review earlier this month following its efforts to privately resolve the issue.
"Adidas does not tolerate antisemitism and any other sort of hate speech," the German company said.
[1/3] Singer Kanye West walks past models after presenting his Fall/Winter 2015 partnership line with Adidas at New York Fashion Week February 12, 2015.
The group said it would provide more information as part of its upcoming Q3 earnings announcement on Nov. 9.
Reporting by Mrinmay Dey, Uday Sampath and Aishwarya Venugopal in Bengaluru; Editing by Tomasz Janowski, Sriraj Kalluvila, Bernadette Baum and Anil D'Silva. »