DNC launching 7-figure ad buy to highlight Democrats' efforts to lower costs

(CNN) The Democratic National Committee is launching a new seven-figure TV and other media ad buy aimed at touting Democratic efforts to lower costs amid high inflation, highlighting recent victories including the signing of the climate, health care and tax bill earlier this week.

The campaign, a DNC official told CNN exclusively, "includes a national cable buy, gas station advertisements, digital ads, and print, digital and radio buys in Black, Spanish-language, multi-lingual AAPI, and Native American media outlets across the country, and more."

With 80 days until the midterm elections, there is an understanding at the White House and in the Democratic Party more broadly that it is critical to explain to voters how the newly signed legislation will impact them.

It'll be an uphill battle. A CNN poll conducted by SSRS last month found the public's outlook on the state of the country is the worst it's been since 2009, with President Joe Biden's approval rating at 38%. Showing that Democrats are working to get high inflation under control is a clear priority with 75% of Americans calling inflation and the cost of living the most important economic problem facing their family. Last summer, that figure stood at 43%.

Biden on Tuesday marked a major milestone for his presidency when he signed the "Inflation Reduction Act" into law. While it was significantly pared back from his original "Build Back Better" vision, the legislation is the biggest climate investment in history and will make major changes to Medicare and the tax code. It also gave Democrats another key win ahead of the midterms, building on modest gun safety legislation, a bill ensuring care for US veterans exposed to toxic burn pits, and the CHIPS and Science Act aimed at boosting domestic semiconductor production, as well as last year's bipartisan infrastructure law.