Sony Electronics is launching a gaming gear brand called Inzone, aimed at PC gamers.
Inzone had been in the works since 2019 — before the pandemic — as Sony executives observed growth in the video game and esports industries.
Admitted latecomers to the PC gaming market, Sony plans to win players over through competitively priced products.
The Japanese conglomerate hopes that PC gamers — particularly first-person shooter players — will give Inzone a chance, and not associate Sony primarily with consoles.
He added that he hopes Sony can catch up by appealing to top competitive gamers and influencers who might use Inzone products and promote them to their audiences.
While Sony hopes to woo PC gamers, it hasn’t left PlayStation 5 users behind.
Inzone hardware builds on Sony’s current offerings for TVs, monitors and noise-cancelling ear buds, tailoring that technology to appeal to gamers. »