Atlassian co-founder Mike Cannon-Brookes sells economic benefits of green investment with $1.5b pledge

Authored by abc.net.au and submitted by electrictoothbrush09
image for Atlassian co-founder Mike Cannon-Brookes sells economic benefits of green investment with $1.5b pledge

From his home in the New South Wales Southern Highlands, Atlassian co-founder Mike Cannon-Brookes has his eyes firmly focused on the future of regional Australia.

Key points: Atlassian co-founder Mike Cannon-Brookes and his wife will invest $1.5b in an effort to help fight climate change

Atlassian co-founder Mike Cannon-Brookes and his wife will invest $1.5b in an effort to help fight climate change He says regional areas stand to benefit greatly from green investments that will create jobs and boost the economy

He says regional areas stand to benefit greatly from green investments that will create jobs and boost the economy Mr Cannon-Brookes says private industry and individuals need to share the responsibility with the government

The chief executive of the technology giant not only sees enormous potential of environmental investments — he thinks he knows the best way to sell them.

"The decarbonisation of the planet is the biggest economic opportunity for Australia over the next 20 years," he told ABC Radio Sydney's Breakfast program.

"Things like the creation of jobs, improvement in the standard of living and growth of our economy — but we have to make changes to take advantage of that, otherwise it will be taken advantage of by other nations and economies.

"When it becomes a positive economic issue it's much harder to argue against than when it's a doing the right thing versus doing the wrong thing issue, which can be subjective."

He says a "huge proportion" of the benefits of technology to reduce carbon emissions could flow to regional areas such as the Southern Highlands, where he owns multiple properties.

"Often we fall to the city versus regional debate, but this is a boon for regional Australia, and if we can get that message out that will make such a huge change to how this issue is perceived," Mr Cannon-Brookes said.

"People are often fed a big diet of fear, pessimism and negativity about this topic and we're seeing that changing."

Mike Cannon-Brookes believes it is important to highlight the positives of investing in reducing climate change. ( ABC News )

Mr Cannon-Brookes and his wife Annie have already invested $1 billion in their effort to reduce the impacts of climate change.

The next sum of money will be invested in companies creating new technology and implementing what has already been invented.

"It won't all land on one spot — I have a fantastic team and I hope to keep building it up to help me judge what's best to make a difference," Mr Cannon-Brookes said.

"There's a huge array of opportunity from the creation of technology to the deployment, and I tend to focus on deployment because I believe we have most of the technology today to make a huge impact.

"Ninety per cent of our problems are solved, we just have to get the technology rolled out — that's a non-trivial problem and that's something we're investing in."

Mike Cannon-Brookes says addressing climate change will require policy changes across a range of industries. ( Reuters: Lucy Nicholson )

Mr Cannon-Brookes says governments should be doing more to address climate change, but he has also called on the building and motoring industries to change, as well as individuals.

"As a singular example, we have poor building standards with energy efficiency, and we have poor vehicle standards with fuel efficiency," he said.

"It's not a government problem — it's on government and business and industries and individuals.

"It takes groups to take action in their own areas, so while the government could do a better job, it's not 100 per cent up to them."

He said philanthropists had an important role to play in crossing those boundaries with their investments.

Silent_but-deadly on October 21st, 2021 at 12:23 UTC »

Don’t donate. Buy a politician and lobby for it. It’s the only way to get it done.

CaptainEasypants on October 21st, 2021 at 10:49 UTC »

Fuck Ozzy Man's doing alright for himself!

HeMiddleStartInT on October 21st, 2021 at 10:43 UTC »

What are the other two doing?