It is summer time, and there is a new chicken sandwich war between Burger King and Chick-fil-A.
However, unlike previous capitalistic fanfare wars, this war is not just a measurement on which establishment has the better sandwich – this is for LGBTQ+ pride, USA Today reported.
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On June 3, Burger King made a cheeky tweet saying it will donate up to $250,000 of the proceeds from its new premium chicken sandwich, Ch’King, to The Human Rights Campaign (HRC). For every hand-breaded chicken sold, 40 cents will go to the cause.
during #pride month (even on Sundays ) your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch'King sold ️ — Burger King (@BurgerKing) June 4, 2021
The company emphasized that the Ch’King is available on Sunday, taking a jab at Chick-fil-A which observes the Sabbath on Sunday.
Chick-fil-A is a fast food eatery known for its chicken-based meals. Before 2012, the restaurant regularly donated to anti-LGBTQ+ groups, and its CEO Dan Cathy said supporting same-sex marriage would invite God's judgment on the country.
With its Ch’King receiving positive feedback, Burger King is confident it could send a message that love is love.
"This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening," a Burger King spokesperson told USA TODAY via an email.
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Smorgsaboard on June 8th, 2021 at 03:17 UTC »
I can hear Justin McElroy screeching with laughter
Slippery_Jim11 on June 7th, 2021 at 23:04 UTC »
No gay chickens were hurt in the making of this comment
clar1f1er on June 7th, 2021 at 22:43 UTC »
I know how the wars end. Taco Bell wins. Saw it in a Sly Stallone documentary.