At the heart of the switch is a code known as “the identifier for advertisers” or IDFA.
Which explains why those who profit from the data-tracking racket had for months been going apeshit about Apple’s perfidy.
Some of the defensive PR mounted on their behalf, for example Facebook’s weeping about the impact on small, defenceless businesses, defied parody.
It will be a while until we know for sure whether the apocalyptic fears of the data-trackers were accurate.
It takes time for most iPhone users to install operating system updates and so these are still relatively early days.
One data analytics company, for example, has found that in the early weeks the daily opt-out rate for American users has been about 94%.
An intriguing (and counterintuitive) post on the Noahpinion blog on why the economic impact of pandemic lockdowns is not what you think. »