It is not unusual for the bosses of Apple and Facebook to be at loggerheads with each other over privacy.
Weeks later Apple introduced privacy controls that hampered Facebook’s ability to collect user data via Apple devices.
Things moved up a notch at the end of last year after Apple revealed that app-tracking transparency would be installed as part of its latest system update.
Until iOS 14.5 came along, apps like Facebook could automatically track what people were looking at on their phones and sell targeted ad space accordingly.
Cook retaliated by tweeting that users “should have the choice over the data that is being collected about them and how it’s used”.
Since the update went live last month iPhone owners have been opting out of data tracking in their droves.
When Apple is asking users not to track – and that language is important – if anything it’s sticking a couple of fingers up at Facebook.”. »