The Daily Populous

Sunday May 9th, 2021 morning edition

image for Only 4 percent of US iPhone users have agreed to app tracking after iOS 14.5

Flurry Analytics (owned by Engadget parent Verizon Media) has determined that just 4 percent of American iPhone users running the the new software opted in to app tracking in the first 12 days after it arrived.

That opt-in rate climbed to 12 percent worldwide, but it's still clear that most people are turning down the requests when they receive prompts.

The study was a comprehensive one: it followed about 2.5 million daily active users in the US, and 5.3 million worldwide.

The social network appears poised to lose a large portion of its iOS ad targeting data, and that in turn could hurt the company's all-important ad revenue.

Facebook has positioned iOS 14.5's app tracking prompt as an attack on small businesses, and has even suggested that companies might have to start charging for site access without previous levels of ad personalization.

Apple has refused to back down, however, arguing that users deserve choice and transparency.

If the Flurry data holds up over time, Apple might have another reason to hold its ground — it'll have strong support from its customers. »

Obama dog Bo, once a White House celebrity, dies from cancer

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Former President Barack Obama’s dog, Bo, died Saturday, May 8, 2021, after a battle with cancer, the Obamas said on social media.

FILE - Int his April 14, 2009, file photo Malia Obama runs with Bo, followed by President Barack Obama and Sasha Obama, on the South Lawn of the White House in Washington. »

Evidence of nine Neanderthals found in Italian cave

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The fossil remains of nine Neanderthal men have been found in a cave in Italy, the culture ministry announced Saturday, a major discovery in the study of our ancient cousins.

The findings follow new research begun in October 2019 into the Guattari Cave, which was found by accident by a group of workers in February 1939.

There are remains of large mammals including elephant, rhinoceros, giant deer, cave bear, wild horses and aurochs -- extinct bovines. »