Others who ate the meat but recovered are still putting their lives back together, as are friends and families of all those affected.
But what is a company to do if illness or death is clearly caused by consumers eating or using your products?
Do you blame the victims, the doctors, or the inspection agency charged with ensuring the safety of your product?.
Maple Leaf Foods chose not to listen to its lawyers.
It's not about money or legal liability; this is about our being accountable for providing consumers with safe food.
In dealing with a crisis by taking responsibility for it, Maple Leaf Foods may well have saved its brands and saved the company's reputation.
Vancouver franchise lawyer Tony Wilson's book Manage Your Online Reputation was published by Self Counsel Press in December, 2010. »