The two restaurants had been engaged in a bitter trademark battle over the "Big Mac" - and news broke on Tuesday that a judge ruled against the American mega-corporation.
The result of the lawsuit means that Supermac's will be allowed to expand their chain throughout the United Kingdom, and that McDonald's no longer has the right to their "Big Mac" trademark in the European Union.
The lawsuit was a result of building tensions between McDonald's and Supermac's, after McDonald's attempted to stop Supermac's from expanding their chain throughout the EU.
McDonald's argued that the name Supermac's would confuse customer's with McDonald's iconic Big Mac burger.
To make genuine use of a trademark, a company must utilize it to "guarantee the identity of the origin goods."
Evidently, the EUIPO didn't feel that naming a burger the Big Mac was sufficient evidence that McDonald's was making genuine use of their trademark.
The trademark, which has now been revoked, was originally granted to McDonald's for use in the European Union in 1996. »
