An advertisement aired in California, USA during the annual Super Bowl event that highlighted the farmers' protests that have been going on since November in India. What is the Super Bowl event? It is the championship game of the NFL.
As per a report in Reuters, about 100 million viewers were expected to tune in on CBS to watch the game between Tampa Bay Buccaneers and Kansas City Chiefs. Tampa won 31-9.
The Sikh community in the Central Valley funded the ad. The ad is 30 seconds long and starts with a quote belonging to none other than Martin Luther King Jr.
“The three laws are really going to change agriculture in India. The way they have been practicing agriculture, the corporate world is really going to be coming to the small farmers” said Gurpreet Mann with Sikh Institute Fresno as per www.yourcentralvalleycom.
It calls the protest against the three new contentious farm reform laws as the "largest protest in history". It also ends with the message to India that 'we stand with you'.
A large number of farmers, mainly from the states of Punjab and Haryana have been protesting. There have been multiple rounds of talks with the Centre but till now it's in deadlock.
The protests had led to violent clashes with police on Republic Day. Several famous international personalities like Rihanna and Greta Thunberg have come out in favour of the farmers, leading to both online support and backlash.
This is what people had to say about the ad:
👇👇👇Beautiful song dedicated to #kissanektazindabad ❤️❤️❤️❤️👇👇👇👇
'Punjab - Pardhan Shehzad Sidhu - Pakistani singer' https://t.co/o3YnmWubG8 — Khubaib 🇵🇰 ♠️🏅🍁 (@KhubaibSiddiq12) February 8, 2021
This is amazing!!! Thank you everyone who made this happen! Much appreciated! #FarmersProtest 🙏🏼🙌🏻 — sukhi (@DoabanJatti) February 7, 2021
This is Soo amazing !!! I love that our Farmers were able to get such a huge platform to bring awareness. 🙏🙏❤️❤️#FarmerProtest #StandwithFarmersProtest — Sandy Khela (@ExpertRealtor4U) February 7, 2021
Incredible moment quick and so effective, we will be getting lots of other support tmw. Yayy Waheguru
Thank you Jazzy for drumming up so much positive awareness abroad 🙏🏼#FarmersProstest #SuperBowl2021 @jazzyb — ninabhullar (@ninabhullar1) February 7, 2021
Feel so good..soothing more and more are listening and watching.#FarmersProtest — Raman INEVITABLE (@Fnuraman1) February 8, 2021
listener025 on February 8th, 2021 at 15:07 UTC »
The ad for people asking for it.
IAMSNORTFACED on February 8th, 2021 at 13:53 UTC »
Who's ad was it
andoy on February 8th, 2021 at 12:06 UTC »
yeaah but not the US government