Hundreds of Google Employees Unionize, Culminating Years of Activism

Even so, unions have not gained traction in Silicon Valley. Many tech workers shunned them, arguing that labor groups were focused on issues like wages — not a top concern in the high-earning industry — and were not equipped to address their concerns about ethics and the role of technology in society. Labor organizers also found it difficult to corral the tech companies’ huge work forces, which are scattered around the globe.

Only a few small union drives have succeeded in tech in the past. Workers at the crowdfunding site Kickstarter and at the app development platform Glitch won union campaigns last year, and a small group of contractors at a Google office in Pittsburgh unionized in 2019. Thousands of employees at an Amazon warehouse in Alabama are also set to vote on a union in the coming months.

“There are those who would want you to believe that organizing in the tech industry is completely impossible,” Sara Steffens, C.W.A.’s secretary-treasurer, said of the new Google union. “If you don’t have unions in the tech industry, what does that mean for our country? That’s one reason, from C.W.A.’s point of view, that we see this as a priority.”

Veena Dubal, a law professor at the University of California, Hastings College of the Law, said the Google union was a “powerful experiment” because it brought unionization into a major tech company and skirted barriers that had prevented such organizing.

“If it grows — which Google will do everything they can to prevent — it could have huge impacts not just for the workers but for the broader issues that we are all thinking about in terms of tech power in society,” she said.