Galinsky says in the class action lawsuit King’s Hawaiian “essentially invented this category of food” and points to legal action the company has taken against brands using its trademarked design, emphasizing orange colors and the term “Hawaiian rolls.”.
“For many consumers, ‘authenticity has overtaken quality as the prevailing purchasing criterion,'” Galinsky’s class action lawsuit says.
However, Galinsky points out in the class action lawsuit, “Hilo, Hawaii,” is prominently shown on the front of the package of King’s Hawaiian rolls, “causing consumers to believe the Product is made in Hawaii.”.
A similar class action lawsuit was filed the same month against Heineken’s Tecate beer, with claims the beer isn’t a Mexican import, despite marketing promises.
Formally, the King’s Hawaiian rolls class action lawsuit accuses the product maker of violating New York’s General Business Law and of negligent misrepresentation, fraud and unjust enrichment.
Galinsky is seeking to form a Class of New York state residents who’ve purchased packs of King’s Hawaiian rolls within the applicable statute of limitations.
The King’s Hawaiian Rolls Class Action Lawsuit is Robert Galinsky, et. »