(CNN) For the first time ever, Time magazine's logo will be replaced with an imperative -- "VOTE.".
It's both a call to action for readers and a mission statement for the November 2 double issue, which covers the final days of the 2020 presidential election.
"Few events will shape the world to come more than the result of the upcoming U.S. presidential election," Time editor-in-chief and CEO Edward Felsenthal wrote in a note to readers.
To mark the most monumental election in recent history, the magazine temporarily swapped its logo to read "Vote" instead -- something Time has never done since its first issue published in 1923.
Notably absent from the cover is mention of President Donald Trump.
"This has been a year of so much pain, hardship, chaos and loss," Felsenthal wrote.
"And yet as nations around the world begin to rebuild from the pandemic, it is clear that we also have a once-in-a-generation opportunity to change our tune.". »