NBA 2K21 Is a Full-Priced Game That Is Forcing Players To Watch Unskippable Ads

Authored by neogaf.com and submitted by YeahSorry921

NBA 2K21 Is a Full-Priced Game That Is Forcing Players To Watch Unskippable Ads

I’m part of the Community team here at EA and I wanted to post here and give you all an update on this situation. Earlier this week, the team turned on ad placements in EA SPORTS UFC 4 that appeared during the “Replay” moments in gameplay. This type of advertising inventory is not new to the UFC franchise, though we have typically reserved displaying ads to specific main menu tiles or Octagon logo placement. It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. The advertisements have been disabled by the team and we apologize for any disruption to gameplay that players may have experienced. We realize that this should have been communicated with players ahead of time and that’s on us. We want to make sure our players have the best possible experience playing EA SPORTS UFC 4, so ad integration in the Replay and overlay experience will not be reappearing in the future. Thank you for your continued feedback on EA SPORTS UFC 4. Click to expand...

NBA 2K series has been known to offer unskippable ads and after a backlash last year, they were removed only to return again this year.These ads are usually shown during the 2K TV segments or before the pre-game loading screens. They are unskippable ads and range from advertising products like Oculus to even politics as per a user who was expressing his frustration about it on Twitter.Last year, a viral thread on reddit brought attention to these ads. They were being offered in the 2K TV segments. It appears the developers haven’t learned their lesson and brought it again this year.Earlier this year, UFC 4 started to show ads during replay segments in the game which prompted such a huge backlash that it forced the developer, EA Sports, to apologize about it and they removed them from the game. One of the members from the Community team at EA had shared the following statement.2K Sports hasn’t commented on the status of these ads for NBA 2K21 so we have to wait and see what they are going to do with them. In the meanwhile, they are still seen in the 2K TV segments and the only possible way to avoid them is to turn off 2K TV in the options.Source: Game Infinitus

Red9597 on October 18th, 2020 at 14:13 UTC »

Man, this headline returns every year, and every year it breaks sales records... Some people do have problems with abandoning games it seems

FappinPlatypus on October 18th, 2020 at 14:12 UTC »

Wow they’re really trying to make it like going to a game huh. The price has gone up....everything is obscenely expensive in the game....there’s commercial breaks even when you’re at the game...keep going 2K. Can’t wait until you start adding scalpers or who know what else!

Creative_Sock7206 on October 18th, 2020 at 13:35 UTC »

Anyone still giving 2k money every year for this shitshow of a game deserves exactly what they will get.