"If you raise [the price of] the effing hot dog, I will kill you," Sinegal said.
Taking his words to heart, Jelinek—who became Sinegal's successor in 2012—has never raised the price on Costco's hot dog.
Incredibly, it has sold for the same $1.50 since the retail club first introduced the dogs to customers in 1984.
The quarter-pound, all-beef tube and 20-ounce soda combo appears to be inflation-proof and immune to the whims of food distributors.
When it comes to hot dogs, Costco doesn't price according to what the market will bear.
They price according to their own cost and according to the value the hot dogs can afford them.
The company's "effing hot dog" will continue to remain a steal for the foreseeable future. »