Facebook is saying that Apple’s planned privacy protections will severely damage part of its business.
Apple plans to make it harder for apps to track users’ data without their consent in iOS 14.
Facebook said this could severely hurt its Audience Network ad network, reducing revenue by up to 50%.
Audience Network is just one part of Facebook’s broader ad business, and the company said the changes would also hurt businesses that use it.
Apple is making it harder for companies to track people’s data across apps – and Facebook says it could have devastating effects on part of its business.
On Wednesday, the Silicon Valley-headquartered social-networking giant published a blog post decrying changes Apple has planned for its iOS 14 mobile operating system.
It may even force Facebook to stop developing Audience Network for iOS altogether, the company said. »