Addressing the president in the first person, the ad asks “why do you think you’re losing, Donald?
Echoed with sinister whispering, the voiceover continues: “They’re in your campaign, your White House, in Congress, even your own family.
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And just as the ad went live, the Lincoln Project’s George Conway – the husband of core Trump adviser, Kellyanne Conway – tweeted: “@realDonaldTrump, it’s EVERYONE.
In the case of this particular ad, the target seems to be Mr Trump’s well-known fixation on personal loyalty.
If the Lincoln Project’s ad really is targeted attack on Mr Trump’s own psychology, rather than just a typical attack ad, it has arrived at an apt moment.
Mr Trump tried to have the book barred from release, but failed; it is now being released two weeks earlier than planned because of huge demand. »