Crayola launches ‘Colors of the World’ skin tone crayons

Authored by chicago.suntimes.com and submitted by ever0nand0n
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No more green, red or blue people. Crayola is launching a box of crayons with different skin tones for children to “accurately color themselves into the world.”

“Colors of the World” crayons, the company said in a statement, includes 24 new crayons designed to mirror and represent over 40 different skin tones.

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele in the statement. ”We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”

The crayons themselves will be wrapped in a gradient skin tone label with the color name in English, Spanish and French, and a realistic color name — such as Light Golden, Deep Almond and Medium Deep Rose.

The new Crayola “Colors of the World” crayons will be available in July in a 24- and 32-count pack. The 32-count crayon pack (featuring the 24 new colors plus four hair and four eye colors), will be sold exclusively at Walmart and is available for pre-order at Walmart.com.

Cayola made the announcement on Wednesday to coincide with the United Nations World Day for Cultural Diversity for Dialogue and Development.

pyro_kat on May 26th, 2020 at 02:33 UTC »

Waaayyy back when I was in kindergarten, it was black history month. Our teacher, who was African American, gave us coloring pages of Martin Luther King Jr and told us he was a black man (and a simplified version of why he was important).

We were instructed to color them. I colored this man with a black crayon. She asked me why and I told her that she said he was black. She then told me she was black. I told her she was brown. She asked about me being white and I responded that I was peach.

The next week we had multicultural crayons to use.

BrewAndAView on May 25th, 2020 at 21:43 UTC »

I wouldn’t want to be the one in charge of labeling the colors!

moodpecker on May 25th, 2020 at 21:32 UTC »

Medium Deep Rose is for when your kids want to draw a picture of British tourists in Ibiza.