I Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good.

We called ~1000 restaurant and retail locations based on popularity (we used # of reviews on Yelp by category as a proxy) to assess full re-open rate (open for dine-in, in-person shopping etc.)

We conducted physical audits at ~300 locations across restaurants and retail locations in Dallas to assess compliance against state re-opening protocols Overview: 1)Re-opening Rate: Only 36% of businesses chose to open on the opening weekend. Media coverage, showcasing owner sentiment and infection statistics, paint a picture of a large degree of latent fear in the marketplace.

2) Aggregate Degree of Safety Protocol Compliance – By Locations: Overall – 96% of businesses were non-compliant across all mandatory protocols and all locations. The extent of non-compliance is dramatic with ~1/3 of all locations being <50% compliant across mandatory protocols as established by the Governor’s office. The chart below breaks out the degree of compliance across mandatory compliance % buckets.