Kino Lorber’s Kino Marquee initiative, which looks to help arthouses at a time when they’ve been shuttered in the coronavirus climate, has mushroomed from 12 theaters last week to 150 including Alamo Drafthouse and Laemmle Theaters.
For the price of $12, Kino Marquee is streaming last year’s Cannes Grand Jury Prize winner, Bacurau, on arthouses’ regional cinema websites. Those who pay to watch the Sonia Braga movie, say on the Laemmle site, the profits are then split between the theater and Kino Lorber. The Kino Marquee was launched to enable movie audiences to continue to support their local theaters by paying to view pics digitally during the nationwide shutdown of theaters.
Each rental of Bacurau lasts fives days, and there’s a virtual Q&A with filmmakers and cast hosted by BAM which will be available for all to watch on Wednesday, April 1 at 8pm ET. Kino Lorber also plans to offer top films from other independent distributors via Kino Marquee.
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Here’s an example of what the Kino Marquee looks like on LA’s Laemmle site. Kino Lorber is helping each chain build out their virtual streaming web pages. Each theater will then promote to their moviegoing memberships via their newsletters about upcoming Kino and sister Zeitgeist label movies.
Specific movie theaters wills stream Bacurau during specific dates and you can find that rollout schedule here which is constantly updating.
Ken Loach’s festival favorite Sorry We Missed You is also currently available through Kino Marquee with Film Forum in New York, where the film’s theatrical premiere (launched March 4) was cut short by the theater’s closure. Multiple cities will follow later this week.
Kino Lorber President and CEO Richard Lorber said, “We’ve all been thrust into a brave new cinema world. Kino Marquee offers film lovers and the theaters a way to mutually support each other – audiences can keep going to newly released movies and theaters can keep selling tickets to great cinematic experiences online. We offer Kino Marquee as a lifeline to help keep art house cinemas in business and keep the work of top independent filmmakers under the halo of first release virtual screens.”
rdlrr on March 29th, 2020 at 21:03 UTC »
I watched Bacurau this way, spurred as much by the movie and word of mouth as I was by the movie theater (Coolidge Corner Theater) and distributor’s (Kino Lorber) call for support through this “virtual screening” experience.
MrPokemon on March 29th, 2020 at 19:30 UTC »
I don't see the hate for helping out movie theaters. I get that people don't like big corporations, but people seem to be staunchly against going to the theater.
I personally love going to the giant screen with great sound and a crowd to interact with.
You don't have to give the money to a huge corporation, you can also go to a small, local theater. And if all you have is a big corporate theater chain, I guess that's better than nothing.
I like going out to the movies, I just don't see why others don't :( I get that prices are high, but it's a whole experience imo
matlockga on March 29th, 2020 at 18:24 UTC »
Second such instance I've seen of this. Looks like the arthouse distributors are trying this. Dunno if it'll catch on, but an interesting experiment.
https://www.reddit.com/r/movies/comments/fq11vp/oscilloscope_labs_drops_st_frances_as_an_online/