Rolex was mentioned a total of 26 times in Bret Ellis' novel in reference to Patrick Bateman's watch of choice, the Rolex Datejust. When it came to the film "American Psycho" (2000) however, the word "Rolex" isn't mentioned once. This was because Rolex didn't want to be associated with a maniac.

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image showing Rolex was mentioned a total of 26 times in Bret Ellis' novel in reference to Patrick Bateman's watch of choice, the Rolex Datejust. When it came to the film "American Psycho" (2000) however, the word "Rolex" isn't mentioned once. This was because Rolex didn't want to be associated with a maniac.

2888Tinman on March 15th, 2020 at 14:32 UTC »

I guess Appleā€™s stance on bad guys not using iPhones has a precedent.

OliPark on March 15th, 2020 at 15:48 UTC »

Couldn't they have done anything about their name being in the book?

kkeennmm on March 15th, 2020 at 16:33 UTC »

Is something wrong? Patrick...you're sweating.