Corporate feminism like this tends to smooth the edges off the movement’s radicalism by frantically waving pink pompoms in our faces, turning the idea of “girl power” into an aesthetic.
It’s not overall a terrible thing to promote encouraging messages in the name of equality, or something like it.
But one side effect of being so blatantly pandered to, with the endgame of getting us to buy what they’re selling, is a bone-deep, irritated exhaustion.
It was nice, in theory, for Steve Martin and Chris Rock to acknowledge the fact that women got shut out of the best director category yet again.
It was…well, something, for them to say, “all women are superheroes” and get a lengthy cheer for the sentiment.
She, as she so eloquently puts it, has a mind as well as a soul, as well as a heart.
No amount of lip service, no matter how loud and sparkly, could beat that. »
