Powerade is using Shrinkflation by replacing their 32oz drinks with 28oz and stores are charging the same amount.

Image from external-preview.redd.it and submitted by Capgunkid
image showing Powerade is using Shrinkflation by replacing their 32oz drinks with 28oz and stores are charging the same amount.

macadeliccc on January 24th, 2020 at 13:24 UTC »

Gatorade did the same several years ago

Deadhead602 on January 24th, 2020 at 13:58 UTC »

This trend has been going on for years(20+yrs). Instead of raising prices they reduce the size of the product. How many remember a 1lb can of coffee or 64oz container of ice cream.

kevorgod on January 24th, 2020 at 16:10 UTC »

I'd fall in love with a company doing it but advertising it as much as when they do a big package. A big fat bold "20% LESS" on a ribbon design.