Coronavirus leads to sales spike of Plague Inc., a game about pandemics

Authored by cnet.com and submitted by Jeffrey_Strange

As the high-profile coronavirus spreads, Plague Inc., a real-time strategy video game that tasks players with spreading a deadly pathogen, has seen a dramatic uptick in sales.

"Whenever there is an outbreak of disease we see an increase in players, as people seek to find out more about how diseases spread and to understand the complexities of viral outbreaks," Ndemic Creations said in a statement Thursday. And maybe to engage in a bit of black humor.

The game, available for iOS and Android, as well as on Steam and consoles, came out in 2012. It has players pick a pathogen and strategize how to transmit it while countering actions by governments and scientists attempting to contain the global threat.

Now playing: Watch this: Deadly coronavirus detected in the US

"Your pathogen has just infected 'Patient Zero,'" reads a description of the title. "Now you must bring about the end of human history by evolving a deadly, global plague whilst adapting against everything humanity can do to defend itself."

On Wednesday, Plague Inc. became the top-selling app in China, reported the BBC, which suggested some people were downloading the game to cope with fears around the still-mysterious virus. On Friday, Ndemic Creations said its website and servers were struggling to keep up with the high player demand.

Hey - our website and servers for multiplayer and custom scenarios are struggling to cope with very high player numbers. We are working hard and things should be running again by 4pm UK time. Sorry! — Plague Inc. / Rebel Inc. (@NdemicCreations) January 24, 2020

The coronavirus -- which was first detected in the Chinese city of Wuhan -- has infected almost 1,000 people and killed 41 as of Friday afternoon Pacific time, with cases now confirmed in Asia, the US, Europe and Australia.

Plague Inc. relies on an epidemic model with a complex, realistic set of variables to simulate the spread and severity of a pandemic. The developer has spoken to CDC staff in Atlanta about the game's disease models, and the Centers for Disease Control and Prevention has said the title "creates a compelling world that engages the public on serious public health topics."

But amid coronavirus fears, Ndemic Creations warns the game shouldn't replace a scientific understanding of the illness.

"Please remember that Plague Inc. is a game, not a scientific model and that the current coronavirus outbreak is a very real situation which is impacting a huge number of people," the company said. "We would always recommend that players get their information directly from local and global health authorities."

szukuro on January 25th, 2020 at 08:25 UTC »

Plot twist: the whole Corona thing is just viral marketing for the game.

CurlSagan on January 25th, 2020 at 07:53 UTC »

Also sales of Corona beer have dropped off a cliff.

Nightstar49 on January 25th, 2020 at 07:46 UTC »

I always infect China first when I play cos it's the easiest way to spread it globally; huge population and lots of flights!