Last week, Netflix dropped the trailer for Gwyneth Paltrow’s new show The Goop Lab.
The producers of this show — that is, Gwyneth Paltrow and her company Goop — benefit directly from not only the show being popular but also from the legitimization of pseudoscience.
This show is, basically, an infomercial for the Goop brand, which is built around science-free products and ideas.
Regardless, the mere existence of the series will allow Paltrow and Goop to build the brand, which is currently estimated to be worth US$250 million.
The show serves as an opportunity to market the kind of magical thinking and pseudoscience that will help to sell Goop’s products.
It would be like Netflix streaming a show called The Coca-Cola Beverage Lab or the The Starbucks Coffee Adventure.
We should not give those involved with this industry — including Paltrow and Goop — a pass. »