(CNN) A maverick CEO who slashed his own salary four years ago to raise his employees' pay is doing it again.
Dan Price, the head of Seattle-based Gravity Payments, said Tuesday that all of the employees in the company's new Boise, Idaho, office will earn a minimum annual salary of $70,000 by 2024.
"This morning we cut the ribbon on the new @GravityPymts Boise office AND announced that all of our employees here will start earning our $70k min salary," Price announced on Twitter. "I'm so grateful to work with this amazing team and to be able to compensate them for the value they bring to our community."
This morning we cut the ribbon on the new @GravityPymts Boise office AND announced that all of our employees here will start earning our $70k min salary.
I'm so grateful to work with this amazing team and to be able to compensate them for the value they bring to our community. pic.twitter.com/stwwJgYCqQ — Dan Price (@DanPriceSeattle) September 23, 2019
The Boise office was previously an independent company called ChargeItPro, and Gravity, a credit card processing company, acquired it as a subsidiary three years ago.
In 2015, Price decided to hike his employees' pay after he read a study about happiness. It said additional income can make a significant difference in a person's emotional well-being up to the point when they earn $75,000 a year.
JefferyGoldberg on September 26th, 2019 at 04:18 UTC »
$70k a year is a lot of money for Boise.
SUND3VlL on September 26th, 2019 at 02:42 UTC »
I would love to dig into the data on this. How has turnover changed? Productivity? Education and experience of new hires? I think there could be some insightful information there, even though the sample size is small.
JLBesq1981 on September 26th, 2019 at 01:53 UTC »
A genuinely good CEO that cares about his employees and is willing to take much less to give them more. That's more than a little admirable.