Jaden Smith's brand JUST will replace 19,000 plastic water bottles with its trademark cartons at this year's ASICS London 10K:
JUST Goods, cofounded by Will Smith and his son Jaden, has partnered with Branson’s Virgin Sport to reduce plastic waste at this weekend’s London 10K. By providing racers with boxed water rather than plastic bottles, the move will eliminate waste from half a million bottles, according to Smith’s post.
The typical single-use plastic bottles handed out on race day will be replaced with JUST water cartons. The cartons are made from 54 percent paper, 28 percent plant-based plastic, 3 percent aluminum, and 15 percent protective film, according to JUST. The cartons also cut down on shipping and emissions. One truck can ship 1.5 million cartons of water, versus the 13 trucks that it would take to ship the same amount of plastic bottles.
Doodlebug510 on September 8th, 2019 at 07:26 UTC »
Background:
Jaden Smith's brand JUST will replace 19,000 plastic water bottles with its trademark cartons at this year's ASICS London 10K:
Source: runnersworld.com
thelastblueballer on September 8th, 2019 at 08:06 UTC »
Imagine running into fucking Will Smith in a store and he promptly tries to sell you bottles of water
Charlotte0402 on September 8th, 2019 at 09:06 UTC »
I have to wonder how expensive water is that a company is paying too much for to buy, while having eco friendly bottles