I thought it would be interesting to try to embed the academic content of the book within a fictional story.
A couple of years later I was approached to write a stats book for the ‘for dummies’ range.
I spoke to my editor at SAGE (who publish my statistics books) because of potential overlap with the SPSS book.
I’ve known Ziyad a long time – he signed my first book – but trust me, he rarely phones me.
The gist of that conversation was that Ziyad convinced me to write new book for SAGE instead.
I didn’t know anything about writing fiction: but, I didn’t know anything about logistic regression and multilevel models before I wrote 60-page chapters about them.
I got on board a badass illustrator, James Iles, to create graphic novel strips to bring the story to life. »