Nike.com has sold more USA women's jerseys this season than it has of any other soccer team's shirt ever.
Nike's sales of women's tournament-related apparel gained by more than 150% compared with 2015.
Team USA may have lifted the Women's World Cup, but sponsor Nike won the tournament too.
Nike.com has sold more USA women's jerseys this season than it has of any other soccer team's shirt ever. Combined with strong demand for French, English, Brazilian, and Nigerian women's team shirts, the sportswear retailer's sales of tournament jerseys have more than tripled compared with the last Women's World Cup in 2015.
Sales of men's jerseys followed suit, nearly doubling as more countries offered women's shirt designs in men's sizes. Women snapped up training and lifestyle apparel tied to the Brazilian, Nigerian, Chilean, and Chinese teams, lifting Nike's sales of women's tournament-related apparel by more than 150% compared with 2015.
The blockbuster sales may come as a surprise given the tournament's divisiveness. After forward Megan Rapinoe said she would reject an invite to the White House, President Donald Trump tweeted that she should win the tournament before talking.
Nike also alienated some consumers last week by scrapping a line of upcoming sneakers featuring the Betsy Ross flag after Colin Kaepernick, a frontman for the Black Lives Matter movement and a recent Just Do It campaign, complained it was offensive.
PhorcedAynalPhist on July 8th, 2019 at 17:20 UTC »
Honestly do you know how many women prefer men's cut t-shirts?? I HATE women cut t-shirts, they are a bane, and I refuse to buy any. Any I get I cut the sleeves off of, they're armpit wedgie sleeves and they're trash, especially if you have chicken wing arms like I do. Now they have a cut and style that fits well on almost all sizes and sexes, and that's huge. If only more places did that, I hate finding a shirt I love and never being able to buy it, because it's a women cut tee
emilinem on July 8th, 2019 at 16:27 UTC »
Yeah it's sad that they weren't doing that already. It might be understandable to produce a lower percentage of men's sizes if previous sales figures support that but the fact that the market exists seems obvious.
Milo_theminer on July 8th, 2019 at 16:18 UTC »
Who knew that if you sell things to the other %50 of the population the sales will double