President Trump formally kicks off his re-election campaign next week.
He does care about his approval ratings, though, and how he fares in matchups against various top Democrats, especially Joe Biden.
One internal poll certainly captured Trump's attention, the Times says.
And when top-line details of the polling leaked, including numbers showing the president lagging in a cluster of critical Rust Belt states, Mr. Trump instructed aides to say publicly that other data showed him doing well.
Campaign manager Brad Parscale did just that, insisting that the numbers showing Trump losing Pennsylvania, Michigan, and Wisconsin were "selectively leaked information" based on "a subset of questions asked."
Read more about Trump's Biden strategy at The New York Times. »