A report claims that David Attenborough’s environment documentaries are having a positive impact on the public (Picture: PA).
In the UK, 82 per cent of respondents who value sustainable packaging say it’s important to them because they’re concerned about the future of the environment.
Importantly, 3 in 10 consumers do not feel they currently have enough information about what packaging can be recycled.
Notably, there is a significant difference in this perception held by women and men, 44 per cent and 29 per cent respectively.
Plastic pollution in the ocean poses a threat to marine biodiversity (Picture: BBC Picture Archives).
For example, affordability is more important in day-to-day purchases for consumers aged 55-64 than it is for consumers aged 16-24.