But in its home market of South Korea, the huge company is a whole lot more than just a tech brand.
Its businesses reach deep into many parts of people's lives, from the cradle to the grave.
South Koreans can be born in a Samsung-owned medical center, grow up learning to read and write with the help of Samsung tablets and go on to attend the Samsung-affiliated Sungkyunkwan University.
They may then live in a Samsung-built apartment complex, fitted out with the company's appliances and electronics.
South Koreans can even end up at a Samsung funeral parlor when they die.
Samsung is one of South Korea's chaebols -- large, family-controlled conglomerates that have dominated the country's economy for decades.
However, the powerful corporations' close ties to the South Korean political elite are now facing unprecedented scrutiny. »