Nintendo Switch is the Fastest-Selling Video Game System of This Generation

Authored by businesswire.com and submitted by Bootleking

REDMOND, Wash.--(BUSINESS WIRE)--Nintendo Switch has become the fastest-selling video game system of this hardware generation through 21 months, according to The NPD Group, which tracks video game sales in the United States. From its launch in March 2017 through November 2018, Nintendo Switch has sold more than 8.7 million units, outpacing U.S. sales of all other current-generation systems at the same point in their life cycles.

Nintendo is also the overall top-selling U.S. software publisher so far for 2018, according to NPD data through November. This performance should receive an additional boost from the December release of the Super Smash Bros. Ultimate game, which has become not only the fastest-selling Nintendo Switch game of all time, but also the fastest-selling game in the Super Smash Bros. series, with U.S. sales of over 3 million units in just 11 days, according to Nintendo’s internal sales data.

“We are thrilled to see such a strong reaction from consumers in the second holiday season for Nintendo Switch,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “We’re looking forward to delivering more excitement and smiles to our fans in the coming year and beyond.”

The following data from Nintendo of America is specific to the U.S. only:

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.6 billion video games and more than 730 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com.

Note to editors: Nintendo press materials are available at https://press.nintendo.com/, a password-protected site. To obtain a login, please register on the site.

mattreyu on December 18th, 2018 at 14:00 UTC »

I just want to take a moment to appreciate that NoA's Senior Vice President of Sales and Marketing is named Doug Bowser

aroloki1 on December 18th, 2018 at 10:51 UTC »

All of this with only 1 full December yet which is always the strongest month for Nintendo.

Bootleking on December 18th, 2018 at 10:29 UTC »

Nintendo Switch has become the fastest-selling video game system of this hardware generation through 21 months, according to The NPD Group, which tracks video game sales in the United States. From its launch in March 2017 through November 2018, Nintendo Switch has sold more than 8.7 million units, outpacing U.S. sales of all other current-generation systems at the same point in their life cycles.

Nintendo: sold more than 3 million copies of "Super Smash Bros. Ultimate" game in 11 days since the launch in the U.S.

Also, in the U.S, achieved software milestones include: -Zelda BoW more than 4 mln -Mario Kart more than 5 mln -Mario Odyssey 4.7 mln -Pokemon 2 mln -Mario Party 1.4 mln