This waffle's serving size

Image from external-preview.redd.it and submitted by CantSayIReallyTried
image showing This waffle's serving size

GGG_Eflat on November 26th, 2018 at 13:48 UTC »

It is completely asshole design. These market themselves as a healthier option for waffles. The purpose here is to fool a shopper quickly comparing calories accords brands. 4 mini waffles as a serving size is a reasonable assumption when they are attached like this.

UncleGeorge on November 26th, 2018 at 13:48 UTC »

Guarantee that's because they would need to report that it's not zero trans fat/cholesterol if they used 4 as a serving (there is a threshold where you can call something "0 cal/fat/trans fat/etc.")

etihw_retsim on November 26th, 2018 at 14:22 UTC »

This is in violation of the new FDA food label regulation (which isn't enforced yet, but this product is using the new label design.) See highlight number 3.

https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm385663.htm