This is actually interesting; I have a buddy in the industry that explained exactly this thing to me.
So, you pick a video you want to watch. That video is a file that exists on a server (usually multiple servers, possibly a lot of servers), that has to be accessed every time someone clicks ‘watch’. You chose the video, and when it would play for you. But, depending on server speed, overall data loads, and how many OTHER people are trying to watch it, your speed can be affected.
BUT your ads? You didn’t pick them. In the nanoseconds after clicking a video that has sold ad space on its start (way oversimplifying that, BTW), an automated auction takes place for your viewership. They glean whatever info they have on you, the viewer, and computers have settings to say how much your watching is worth to them. It includes info on you (male, white, liberal, income, family, as generic or specific as it can be) and info on the ad space itself (time of day, year, speed if dedicated video, ET cetera), and the companies with software interacting with this auction offer the max on what they want the adspace for. Program selects best price and pops up that ad.
So, the ad you are watching has been sourced FLR you. It’s not server space shared with others. It’s not on certain servers. It was specifically pulled from the fastest possible connection the ad company could afford for you. So many fewer factors.
So boom: you get a dedicated ad they think would interest you from a nearby server with the least data obstruction. And the ad company pays the vendor 1/8 of a penny and keeps moving.
ShelbySuperSnake on November 21st, 2018 at 02:05 UTC »
Pshhh not me, I must have grandpa for both because it takes forever on both.
Stromy21 on November 21st, 2018 at 02:12 UTC »
More like the ad plays at 4k ultra HD but the video barely loads 480
ArthurRiot on November 21st, 2018 at 05:48 UTC »
This is actually interesting; I have a buddy in the industry that explained exactly this thing to me.
So, you pick a video you want to watch. That video is a file that exists on a server (usually multiple servers, possibly a lot of servers), that has to be accessed every time someone clicks ‘watch’. You chose the video, and when it would play for you. But, depending on server speed, overall data loads, and how many OTHER people are trying to watch it, your speed can be affected.
BUT your ads? You didn’t pick them. In the nanoseconds after clicking a video that has sold ad space on its start (way oversimplifying that, BTW), an automated auction takes place for your viewership. They glean whatever info they have on you, the viewer, and computers have settings to say how much your watching is worth to them. It includes info on you (male, white, liberal, income, family, as generic or specific as it can be) and info on the ad space itself (time of day, year, speed if dedicated video, ET cetera), and the companies with software interacting with this auction offer the max on what they want the adspace for. Program selects best price and pops up that ad.
So, the ad you are watching has been sourced FLR you. It’s not server space shared with others. It’s not on certain servers. It was specifically pulled from the fastest possible connection the ad company could afford for you. So many fewer factors.
So boom: you get a dedicated ad they think would interest you from a nearby server with the least data obstruction. And the ad company pays the vendor 1/8 of a penny and keeps moving.