Apple's Tim Cook: 'Don't believe' tech companies that say they need your data

Authored by cnbc.com and submitted by MGFusion
image for Apple's Tim Cook: 'Don't believe' tech companies that say they need your data

"The narrative that some companies will try to get you to believe is: 'I've got to take all of your data to make my service better.' Well, don't believe them," Cook told Vice.

"Whoever's telling you that, it's a bunch of bunk," he added.

Cook's company has long taken a distinctive approach to privacy and continues to roll out new hardware that makes it more difficult for external bodies (and Apple itself) to access user information. As of Oct. 3, 2018, the $1 trillion company upped that agenda, enforcing a new privacy policy that requires all apps to communicate how users' personal data will be used.

Facebook and Google, meanwhile, have come under fire over their treatment of customer data and the knock on effects for democratic society. Most notable is Facebook's Cambridge Analytica scandal and the potential implications that had for the 2016 U.S. election.

Nardelan on October 3rd, 2018 at 20:44 UTC »

Facebook-makes billons selling ads/data mining

Google- makes billions selling ads/data mining

Apple- makes billions selling hardware/software, doesn’t need to sell ads/data mine.

This is probably part of the reason facebooks ads are so creepily accurate and why google has better maps/search/AI.

caesec on October 3rd, 2018 at 20:28 UTC »

I know someone who works at nvidia and he gave a really lackluster response when asked about why they want your data. He said it was for tech support. I feel like there has to be something else, considering that they don't sell it.

edit: obviously they collect crash statistics and hardware configurations but geforce experience requiring a registration is weird.

TempestXax on October 3rd, 2018 at 18:54 UTC »

I watched the whole interview.

The only questionable answers Tim gave happened when he got cagey about China.

He was a straight shooter about everything else.