When advertising team designed it, they didn't care about the billboard's visibility at night. But they knew that someone would take a pic of it at night and post it on the internet and they'll get more publicity and attention. They win if this makes to the front page.
C0MM3N7 on September 26th, 2018 at 16:50 UTC »
It's like a superhero. Comes out at night to save the day but spends the day staying hidden.
faiz7412 on September 26th, 2018 at 17:12 UTC »
When advertising team designed it, they didn't care about the billboard's visibility at night. But they knew that someone would take a pic of it at night and post it on the internet and they'll get more publicity and attention. They win if this makes to the front page.
itsmiir on September 26th, 2018 at 18:06 UTC »
Isn’t this the South African company that’s actually super crappy?