Ticketmaster is reportedly recruiting professional scalpers in order to get more money from customers and expand its resale business, according to undercover investigations by CBC News and The Toronto Star published Wednesday.
In July, reporters from the publications went undercover at an industry convention called Ticket Summit in Las Vegas.
Ticketmaster representatives told the journalists that its resale division doesn't report scalpers who use bots and fake identities to buy several tickets and resell them at a higher price on the site.
"I have brokers that have literally a couple of hundred accounts," a Ticketmaster sales representative told the reporters, according to CBC.
Within the last year, Ticketmaster created a ticket sales tool called TradeDesk, which reportedly lets scalpers upload the tickets they buy from the company's site and quickly put them up for resale.
Ticketmaster's terms of use say customers can't "order a number of tickets for an event that exceeds the stated limit for that event."
Ticketmaster executives have said resellers are a problem, and that it uses its Verified Fan algorithm on popular shows to determine whether to sell someone a ticket. »
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