Billionaire Richard Branson is pushing business leaders to embrace the idea of flexible work arrangements, claiming that with today's cutting-edge technology, there is no reason people can't work less hours and be equally — if not more — effective.
Hard work is key, but enjoying what you do and having fun is just as crucial, said the adventurous, fun-loving founder of Virgin.
In his international best seller "The Virgin Way: If It's Not Fun, It's Not Worth Doing," he wrote that "fun is one of the most important — and underrated — ingredients in any successful venture.".
Branson often touts the importance of relaxing, recharging and reconnecting with the people you love and believes flexible working allows Virgin's staff to find a better balance between their work and private lives.
"Through this balance they become happier and more productive," he said.
"It's easier to attract top talent when you are open and flexible," Branson said in a recent blog post.
"It's not effective or productive to force them to behave in a conventional way. »