Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.
The news emerged via user reports, particularly on the primary Netflix Reddit community, in which users claimed that ads for entirely different series would play between episodes of a given show's binging.
Replies to that thread included an allegation that a video ad for I Am A Killer (a Netflix-produced true-crime series) appeared between episodes of the animated comedy Bob's Burgers.
An American Netflix user offered more details for exactly how the ads appear:.
Netflix offered one major rebuttal to at least one Reddit claim, pointing out that the ads for Netflix content are entirely skippable.
In other words, if users engage with these promotions, Netflix will likely roll them out to many more users.
(The company's statement about "video previews" appears to indicate that user data drove those clips' spread across all platforms and devices. »