Netflix briefly passed Disney in market value Thursday as the most valuable media company in the world.
Shares of Netflix rose 1.8 percent Thursday, reaching a market value of $152.6 billion, according to FactSet.
Disney's stock fell 1 percent and now has a market value of $151.8 billion.
Netflix closed off its highs, up 1.3 percent with a market value of $151.8 billion.
Disney trimmed its losses to close 0.76 percent lower, for a market capitalization of $152.2 billion.
Disney is getting more aggressive in the streaming online video market to compete against Netflix.
The media company rolled out ESPN+ last month, its first-ever direct-to-consumer service, which includes live sports and other programming. »