Steven Sasson and Barack Obama Getty If your employee came to you in 1975 and told you he'd invented the digital camera, what would you do?
If you were Kodak, the answer was to effectively shove him in a closet and hope the product never reached the mass market.
This led him, through a series of steps, not only to invent the first digital camera but also to invent a device to display it on.
Sasson showed these devices to his bosses at Kodak in 1975.
Sasson was told they "could" sell the camera, but that they wouldn't, for fear it would cannibalize film sales.
Kodak did make money off of the digital camera patent — billions in fact — until it ran out in 2007.
For more on the history of the digital camera and Kodak, you can check out the full profile of Steven Sasson over at The New York Times. »