It takes six months for the average community member to succumb to groupthink, adopt radical attitudes, and go from 'I' to 'we'.
According to a 2016 report by the International Telecommunication Union, 79.1 percent of Europeans and 66.6 percent of Americans use the internet.
Researchers from Gothenburg University, Lund University, and Stockholm University used complex linguistic analysis to conduct the study.
These results suggest a shift toward a collective identity among participants, and a stronger differentiation between the own group and the outgroup(s).”.
This study, the researchers suggested, highlights the importance of analyzing online communities when examining the process of personal and group identity formation.
The results of this study indicate that individuals form social groups online and start differentiating between their own and other groups.
The linguistic adaptation to the group further indicates that processes of identity formation indeed do take place on the internet. »